Search Engine Optimisation (SEO) is the art, craft and science of driving web traffic to web sites. The Search Engine Optimization describes a diverse set of activities that you can perform to increase the number of desirable visitors who come to your website through a search engine.

Typically the higher or earlier a site appears in the search list, the more visitors it will receive from the search engine.

If you have spend significant amount of money to develop the �Look and Feel� of your website but users can�t find you then all your development money has gone to waste.

Why is SEO important?

Although search engines are extremely competitive in terms of its placement, the major search engines account for over 90% of all traffic. With that in mind, companies who are serious about earning share of the internet market should be committed to securing top 10 rankings for the keywords or phrases that pertain to the products and services they offer. Therefore the best way to ensure a solid return on your website investment is to employ the services of a search engine optimization at RighTech with a proven track record of success.

Key SEO Steps

Search engines are built to help users to search the best website on top rankings so that users can get the required information within few clicks.

Below shows the two levels of Search Engine Optimization which is the On � page optimization and Off page Optimization, as you will see in the paragraph below an effective on-page optimization together with good off �page optimization improves your search Engine rankings.

On � Page Optimization

1. Define your business and target audience by analysing what service your website will provide to its target audience.
2. Don�t purchase a New Domain name if you already have a good one as some search engines look for the age of the website as a ranking factor. However if you are making a new website, try and choose a domain name with keywords included e.g. Targeting regional customers say .uk etc.
3. Make your website look clean and simple and the design of your website and its usability is the key factor which keeps visitors stay for a while in your website to navigate your services. Therefore at RighTech we aim to provide the best website design that gives users a good feeling and look clean and simple.
4. Evaluate your existing website if you would like to do a SEO for it by navigating its structure. Always think in a visitors point of view to see whether customers can navigate and reach the service they are looking for. Make sure your website compatibility and links are good so it is not checking on your visitors patience.
5. Observe your competitors by analysing their website and gaining knowledge on their tactics and techniques. This is an important factor in all business levels and in the context of websites this will help in your SEO process.
6. Structuring file names with your keywords so you are modifying and controlling your filenames.
7. Search Engine friendly sitemap � A well structured search engine friendly sitemap can help search engines to index all your pages. With good anchor text for your navigation links you can improve your rankings.
8. Attractive title � The webpage title is very important as it attracts the visitors. Web searchers do their search with a term and look for titles in the result pages that best fit their search, hence make your title attractive.
9. Make content look rich � As many SEO experts say content is the king, therefore optimize your content with keywords included along with other SEO factors working well the website can rank well in search engines.
10. Keyword rich anchor text � Anchor text for both internal links and external links is powerful element for search engine rankings.
11. Make flash files work for you � It�s better to avoid including flash files into your websites, but under compelling circumstances you can try adding keyword rich text somewhere in your file, since search engines like Google can index the text part of flash files.
12. PDF files are good source for keyword rich content. Most search engines can read and index PDF files.

Off � page Optimization

It is very easy to optimize website with good content, navigation, title but it doesn�t always guarantee visitors would love visiting the website or it also doesn�t mean it is a good website.

Here are few ways to increase your inbound links / backlinks:

1. Search Engines � Submit your website manually to search engines including regional search engines.
2. Directories � There are many directories available online for free submission. Submit your website into the category that best fits your services most importantly with good anchor text.
3. Always participate in your forums and discussion board by adding your comments and thoughts about arising points from visitors.
4. Blogs � Having own official blogs by posting your company updates, products and releases.
5. Articles � Write keyword and content rich articles on your own and post in article junctions available online, always ensure your write fresh articles on your topics and post to see traffic increasing.
6. Social book marking by getting incoming links and it makes your website popular in your community.

Do I need SEO for my website?

If any of the following examples apply to you, you may not be in need of a SEO campaign right now:

• You have a website that you really don�t want strangers to find such as a training tool for your employees or a exams for students.
• Your website is already ranked really well and you are happy with your sales and progress.
• You are going to completely rebuild your website again, therefore if you require building a search friendly site from start contact RighTech who will provide you with professional advice.

When will I see results?

You will see results within days, but typically it will take between 1 to 3 months to see a positive return on investment. For example your homepage could possibly be indexed by Google and Yahoo within days, however it takes 4 to 8 weeks to have your interior pages indexed.

Other Reasons for Why your site might not Appear in google:

Google can only crawl and index web sites that Googlebot can see, which is a search bot software used by Google that collects documents from the web to build a searchable index for Google search engine.

The first technical recommendation would be using a text browser such as Lynx to examine your site because most search engine spiders see your site much as Lynx would. Lynx is licensed as open source which means it is free, you can either download source code or use a Lynx viewer.